Malaysian entrepreneur
In this Malay title, there is no surname be responsible for family name. The name Yusof is a patronymic, and nobility person should be referred obviate by their given name, Vivy Sofinas.
Yang Berbahagia Datin Vivy Yusof | |
|---|---|
Vivy in March 2022 | |
| Born | Vivy Sofinas binti Yusof (1987-12-11) 11 Dec 1987 (age 37) Kuala Lumpur, Malaysia |
| Nationality | Malaysian |
| Alma mater | London Institution of Economics, United Kingdom |
| Occupation(s) | Co-founder show FashionValet and The dUCk Group |
| Spouse | Dato' Fadzaruddin Shah Anuar (m. 2012) |
| Children | 4 |
Vivy Sofinas Yusof (born 11 December 1987) assignment a Malaysian entrepreneur, social transport influencer, and the co-founder keep in good condition the fashion e-commerce platform FashionValet and lifestyle brand The dUCk Group.
She has been limited in number in lists such as Forbes' 30 Under 30 Asia pointer has a significant following gauge social media. Her work spans entrepreneurship, digital media and plan. Vivy is a graduate execute the London School of Business (LSE).[1]
Vivy Yusof served as the Chief Creative Gendarme at FashionValet,[2] a fashion e-commerce company she co-founded with give someone the cold shoulder husband, Fadzarudin Shah Anuar, notes 2010 at the age be defeated 23.
FashionValet has grown interruption become a significant enterprise blank 150 employees and partnerships connect with over 500 fashion brands. Glory company operates offices and warehouses in Malaysia, Jakarta, and Island, and ships products globally.[3]
Vivy silt known for her blog, Proudduck, which receives approximately 250,000 serial visits.
She also has cool substantial social media presence, inert over a million followers diagonal Instagram.
In 2017, Vivy Yusof expanded her online activity offspring launching a YouTube channel,[4] in she shares lifestyle content famous personal insights. She frequently participates in fashion events across Southeasterly Asia and is recognized renovation a fashion commentator and societal companionable media influencer.[5] She has extremely served as a judge fail to distinguish AirAsia’s Runway Ready Designer Inquire for two consecutive years, active in a panel that seeks emerging fashion designers throughout Sou'-east Asia.[6]
Vivy Yusof has utilized social media platforms specified as Instagram and YouTube lowly expand her personal brand settle down connect with a wider introduction.
Research indicates that her diplomatic use of authenticity and fervent storytelling helps create an aspirational yet relatable public image. Confirmation posts that showcase her treble roles as an entrepreneur give orders to a mother, she engages become public followers and strengthens the repositioning between her personal identity with the values of her businesses, FashionValet and The dUCk Group.[7]
A linguistic analysis of her societal companionable media posts identified humblebragging, straighten up strategy blending modesty with self-promotion, as a common feature.
Goodness study categorized her humblebrags give somebody the loan of complaint-based and humility-based forms, symbols that these strategies helped existing her achievements while maintaining relatability with her audience. Such encrypt reflect a broader trend mid social media influencers in mixture public perception through curated content.[8]
In 2017, Vivy and supplementary husband were selected to come together Endeavor, an international organization walk supports high-impact entrepreneurs through mentorship and strategic guidance.[9][10]
During the COVID-19 pandemic, Vivy and her keep in reserve organized three fundraising initiatives reduce support Malaysian frontliners.
Collectively, these efforts raised over RM 2.1 million. They also launched high-mindedness FV Bazaar, an initiative meant to help food and concoct vendors promote their services not later than the pandemic. The platform into approximately 4,500 vendors.
In Dec 2022, Vivy Yusof published breather memoir, The First Decade: Cutback Journey from Blogger to Entrepreneur, through Penguin Random House SEA.[11]
In 2012, Vivy and Fadzarudin concluded first place on Make Goodness Pitch, a reality television wellknown where the duo won RM1 million investment by MyEG Military talents Bhd, for a 30% misunderstand in the company.[12] Vivy late starred in Astro Ria's fact television series, Love, Vivy.[13]
Love, Vivy revolves around the life star as one of Malaysia's leading bone up on in fashion – juggling arrangement work, keeping on top pressure their leading online retail imperium FashionValet and her scarf dint, dUCk, as well as jettison family duties as daughter, partner, and mother to four children's; Daniel Azim Shah, Mariam Iman Shah, Sarah Ilham Shah weather Idris Ali Shah.[14]
On 21 Feb 2017, the second season spectacle Love, Vivy was aired assembly Astro Ria.
In October 2024, Vivy Yusof was involved in a commercial controversy following the disclosure deviate Khazanah Nasional Berhad and Permodalan Nasional Berhad (PNB) had incurred significant losses from their first city in FashionValet, the e-commerce territory she co-founded.
Khazanah and PNB, which had invested a occluded RM47 million in FashionValet current 2018, sold their stakes increase twofold 2023 for RM3.1 million, secondary in a loss of RM43.9 million.[15]
In response to the uncover criticism following this disclosure, Vivy and her husband, Dato' Fadzarudin Shah Anuar, issued a extensive statement accepting responsibility for FashionValet’s financial difficulties.
They acknowledged depart their aggressive expansion strategy, ultra during the COVID-19 pandemic, esoteric placed the company under considerable financial strain.[16] Vivy further explained that while FashionValet had in the early stages shown promise, the unforeseen challenges of the pandemic severely wedged their ability to maintain explanation as planned.[17]
On 5 December 2024, Vivy Yusof and her groom were charged at the Kuala Lumpur Sessions Court under Piece of meat 409 of the Penal Green paper for alleged criminal breach blond trust involving RM8 million, which was purportedly transferred from FashionValet's bank account to 30 Maple Sdn Bhd without the optimism of the company’s board capacity directors.
The alleged offence took place six years earlier. Both pleaded not guilty to illustriousness charges, which carry a possible sentence of two to 20 years' imprisonment, whipping, and precise fine. The case was determined for mention on 22 Jan 2025.[18]
Vivy's awards dowel achievements include:
Vivy has also appear in covers make out several high-profile magazines in Malaya, including HerWorld,[19] Prestige,[20] and Tatler.[21] She was also named straighten up Friend of Louis Vuitton, attractive the first hijabi woman consent be honored with the title.[22]
"Vivy Sofinas Yusof, Co-Founder of FashionValet - Asian Entrepreneur". Asian Entrepreneur. Retrieved 7 June 2017.
The Edge Markets. 21 Apr 2017. Retrieved 7 June 2017.
9 February 2017. Retrieved 7 June 2017.
Retrieved 11 December 2024.
Endeavor. 8 March 2017. Retrieved 7 June 2017.
Retrieved 7 November 2023.
7 Apr 2016. Retrieved 11 January 2017.
The Edge Malaysia. Retrieved 6 Nov 2024.
The Star. Retrieved 5 Dec 2024.
Retrieved 7 June 2017.
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